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HOUSTON (November 7, 2008) – being in the doghouse isn’t always a bad thing… An exceptional marriage of design and eco-friendly concepts, Leifers luxury pet home retreats and products are designed to serve as attractive home accents while pampering environment for pets to rest their paws. With a mission to delight and inspire pets, their parents (“pet-arents”) and all those who serve the luxury pet and pet-home furnishing industries, Leifers is all about enhancing the loving experience of pet ownership.
Currently, the company offers two dog and cat house designs — NeoClassic and Old Ruins – which combine architectural elements, high-end design and functionality to create a chic and eco-friendly pet abode; perfect anywhere from poolside to living room.
Additionally, with accessories and comfort items designed exclusively for their doghouses, the Leifers line has expanded to include a top-of-the-line assortment of health and wellness pet products. Playfully named “Scratchy Butt,” these exclusive, high quality products have been carefully formulated in accordance with a caring pet healthy and green philosophy.
For retailers, Leifers goal is to help home furnishing retailers connect more fully with their pet-loving customers (63% of US households own one pet and two-thirds of those own more. As for dogs, 43.5 million households own one or more dogs). In doing so, the company will create a much-needed new retail category called “pet-home furnishings.”
The Leifer brand is about love, caring and nurturing. Reminiscent of your own safe, warm and cozy lap, Leifers is provides an entrusted environment for your beloved pet 24-7. Even moreover, the Leifers holistic approach doesn’t stop there! A avid supporter of the pet-friendly community, a percentage of all Leifers’ profits are donated to the Houston Spay-Neuter Assistance Program (SNAP), whose mission is to prevent the suffering and death of cats and dogs due to overpopulation.
“We are truly excited to be representing Leifers," announced Ms. Dusty Gilbert, founder of bareCommunication. "First and foremost, our passion and motivation lies in the Leifers story, the mission, those who have made it a reality and the entire Leifers community. It is our goal to help Leifers achieve success through spreading the word about their fabulous products, “green” mentality and commitment to the population of pet lovers nationwide.”
For more information send an email to kellis@leifers.com or visit the website at www.leifers.com.
About Leifers
Founded on the principles of love and nurture, the concept for Leifers began on a cold winter day in 2006 in Houston, Texas, when founders Karl Krieg and Kathy Ellis fed four starving kittens outside their office. While researching the best way to take care of the cats, Karl stumbled upon a very attractive concept that would keep serve to keep a cat warm and dry while also keeping their food off the ground and offering them safety from other critters. Karl continued his hard work with the designer cat and dog houses—refining it further until it became the Leifers brand. By combing architecture, landscape and home décor, these houses were extremely appealing. The pet houses became the cornerstone of the new business, Leifers, and the idea continued to grow into more pet supply including cleaning products, other pet furnishings and vitamins. For more information, please visit www.leifers.com.
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