While it is may be easy to creatively play on ideas/PR stunts centered around the potty, Charmin's marketing team nevertheless continues to impress me.  Recently, the company released a free mobile application (www.sitorsquat.com) that not only locates all the nearest public restrooms for can't-wait trips to the potty, but also shares reviews and detailed information about the cleanliness and amenities available at each one. 

Prior to this, the company placed decked out portolets, complete with wallpaper, hardwood floors, TV's and plenty of Charmin to go around, at several festival-like events all over the U.S. in a creative campaign called, "Potty Palooza."

They are definitely on a mission to keep rears comfy everywhere! Read more here: http://tinyurl.com/co4kqx