Here's something that shows that "going green" isn't just a fad or practice of the wealthy.

In my experience, green products aren't the cheapest items on the shelf. However, in spite of our sickly economy consumers are still buying more green products than they did last year. In fact, Those Who Keep Track of These Things are predicting triple the number of green product launches as last year.

The news that consumers are demanding more green products leads me to hope that concern for the environment is finally becoming mainstream. Speaking of mainstream, look soon in a store near you for 40% to 80% recycled content toilet paper and napkin goods from Scott, a brand that reaches one in three U.S. consumers. And check out Walmart's "10 Green Products for under $10" promotions these days. I'd say that going green is getting to be pretty mainstream by almost anyone's standards.

If the green movement continues its surprising growth and survives this recession, I'll bet it's here to stay.

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