You've seen it – the negative numbers that pervade the stock market boards; the media crisis hyping up the down economy.  You've felt it – the upside down sensation in your stomach onset by the uncertainty and fear.

During crucial economic times, many companies are dropping public relations and marketing from their budgets, when in fact, it is more important than ever. Think about it; everyone will be cutting down, so isn't this the best time to boost your communication mojo?  With lowered competition for public attention there is increased opportunity to let people know you are still around.

Marketing and public relations are among the most effective ways to generate business if done correctly. Positive images portrayed by public relations and marketing will call your audience to take action and take advantage of what your company has to offer.  Crucial times call for desperate measures – let your consumers know how you can be there to assist them in such times. 

So, you may ask yourself, what if your companies' potential customers don't have a budget for your services just yet?  It can't hurt to start the good word now. Once the financial crisis cloud starts to clear up, so will cloudy heads, and you will more than likely be at the top of most to-do lists. What it boils down to is that if consumers are not hearing about your company and its offerings, how will they know your company exists to begin with?

Also, take some time to look at your marketing dollars – chances are you are spending a chunk of budget on high dollar advertisements that bring a relatively small return on investment.  So save your advertising dollars by opting for a smaller ad combined with an effective public relations campaign for optimal results.  While advertising is effective for name recognition, branding and short-term profits, the diversity of public relations brings more reaching results encompassing a large array of services from media relations (getting your stories and products translated into publications), representation at trade shows/conferences, product launches, image consulting, new media management (online pr) and event management – just to name a few areas covered in public relations.

For more information on how bareCommunication can help you with your marketing and public relations plan, please email info@barecommunication.com.