“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”  ~Steve Jobs

Born of both optimism and distress, the concept for bareCommunication materialized from Houston-based writer and editor, Dusty Gilbert, at a turning point in her career. Observing the state of the media industry and personally feeling the pressure of a dying trade, Ms. Gilbert envisioned hope for the future in the fundamentals of the past. With a vision of “shiny happy people holding hands,” Ms. Gilbert believed her idealistic view could actually be achieved by rediscovering the power of intention.

“In all facets of public communication and business in general, the mission, passion, love and commitment that originally moved the creation or growth of a business become cloudy, misrepresented or refocused to short-term profit potential. bareCommunication aims to rediscover the story, mission, humanity and goodness in business, communication and media, where profit is a natural and long-lasting byproduct rather than a sole motivating intent.”~Dusty Gilbert, Founder bareCommunication

Armed with only a concept, in the summer of 2008, Ms. Gilbert officially took the plunge and decided to make her dream a reality. On a one woman mission to strip away spin and reinstate the story, bareCommunication was established as a private communication firm committed to the strictest standards of integrity and excellence in the areas of journalism, public relations, traditional marketing, experiential marketing and advertising.

Just a few short months later, the excitement surrounding the concept was gaining momentum rapidly. With business owners, journalists and consumers excited about the breath of fresh air, bareCommunication assembled a team of industry professionals boasting not only experience, but the bare vision. Finally, making a creative home in an industrial-chic studio space at Winter Street Studios, bareCommunication was open for business surrounded by a plethora of creativity and the mission to change the way the world communicates.

bareCommunication strives to promote businesses organically – and by organic, we mean organic – no additional BS, straight out of the ground, honest and true communication – much like an organic veggie. Organic communication aims to move beyond the traditional "features-and-benefits," “fear-based” and “spin” marketing to encompass a larger target audience that connects consumers with brands in personally relevant, creative and memorable ways.