| HOUSTON (October 24, 2008) - Houston-based writer, editor and entrepreneur, Dusty Gilbert, recently announced the launch of bareCommunication, a new organic communication firm created to meet the unattended need of honest communication and to honor a foundational sense of responsibility and public service.
bareCommunication was established as a private firm committed to the strictest standards of integrity and excellence in the areas of media production, journalism, public relations, new media, traditional marketing, experiential marketing and advertising.
Born of both optimism and distress, the concept for bareCommunication materialized after observing the state of the media industry. Ms. Gilbert envisioned hope for the future in the fundamentals of the past. With a vision of "shiny happy people holding hands," Ms. Gilbert believed her idealistic view was actually achievable through the rediscovery of intention.
"In all facets of public communication and business in general, the mission, passion, love and commitment that originally moved the creation or growth of a business has become cloudy, misrepresented or refocused on short-term profit potential. bareCommunication aims to rediscover the story, mission, humanity and goodness in business and communication; where profit is a natural and long-lasting byproduct rather than a primary motivating intent."~Dusty Gilbert, Founder bareCommunication
ORGANIC COMMUNICATION is a new term that refers to clear, honest, authentic communication. Consider an organic vegetable. It is not contaminated with pesticides, hormones, or genetic manipulation. It is pure, natural and, most importantly, it is received well by the recipient as crisp, fresh, and flavorful. bareCommunication strives to provide the same experience via communication so that everyone benefits.
In addition to offering a wide range of communication expertise, bareCommunication is bringing experiential marketing to the Houston market. EXPERIENTIAL MARKETING, also a Communication 2.0 term, aims to surpass the traditional "features-and-benefits," "fear" and impression-based marketing efforts by targeting a more generalized audience and creating an experience that connects consumers with brands in personally relevant, creative and memorable ways.
FOR BUSINESS:
bareCommunication offers a varied array of services ranging from media production, public relations, experiential marketing, event management and advertising to online social media, web development, image consultation and branding services.
FOR THE PUBLIC:
The bareCommunication Online Community is set to make its virtual debut in winter of 2008. Free of advertising and subscription fees, the mission of this local virtual community is to enhance the public good through an online magazine, community and forum that will encourage discussion, participation, thought and friendship. More extensive information on this project will be released as it becomes available.
"To us, Bare is more than a business plan; it is a way of life. Organic communication is about rediscovering the humanity and goodness in business, communication and media. First and foremost, our passion and motivation lies in the story, the people, the experience and community; those are the essential ingredients. So, although striving for the 'Communication Utopia' daily, we will find success in simply leaving this world a little better than we found it." ~Dusty Gilbert, Founder bareCommunication
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